About Us
We came together as procrastinators and ended up world-class experts in behavior.
BD3 Solutions is a Behavior Design™ consulting firm. We focus on guiding leaders and teams to engage all stakeholders to work together in designing better programs and services that serve humanity. We help them do what they want to do better and faster.
Like many people these days, we met online. Instead of filling out profiles and posting selfies, we connected over our shared nerdiness when Stanford behavior scientist, Dr. BJ Fogg, hosted his 2020 book launch for New York Times Bestseller, Tiny Habits. We began working together to solve procrastination using his models and methods. (We solved it by the way!) We ended up studying and working with Dr. Fogg, becoming certified in his ground-breaking behavior change methods.
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Across our careers, we've witnessed organizations, both big and small, spend thousands of dollars to try to reach business objectives only to fail. Why? They lack a system based on how human psychology really works, a process that makes change easier, and tools that don't rely on guesswork or faulty principles. We are exhausted by seeing organizations wasting financial and human capital by relying on guesswork or top-down decision-making that continually misses the mark.
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Since 2020, rapidly changing business environments, the way consumers engage with companies, and the way people want to work confirm that business as usual no longer works. It's time for business un-usual. BD3 Solutions revolutionizes the way your teams work together, the way decisions are made and the way outcomes are realized.
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Behavior Design™ is a science-based approach developed at Stanford and is used to design and develop solutions for positive behavior change.
It takes into account the most important factors of human behavior and leverages them to maximize results. Our 7-step system will empower your teams and catalyze your processes to make change feel almost effortless.
Get results faster
Inclusive
Remove guesswork and decisions based on intuition. Reach consensus in a way that cuts hierarchy, creates inclusion and psychological safety while giving you loads of time back.
Structured
Our exclusive approach is different from others in the behavioral design space. It’s a practical and game changing method for creating programs and services.
Fast
Methodically select, design and test the right behaviors so you don’t waste time and resources on the wrong things —
all in one afternoon.
Save time and money
Eliminate Groupthink
Encourages diversity of thought and creativity which leads to greater ownership and commitment and a 26% increase in determining which projects will have the most success.
(J.M. Berg 2016)
Improve Accuracy
Combines divergent and convergent thinking to increase accuracy in the creation and selection of ideas by 14%.
(J.M. Berg 2016)
Increase Effectiveness
Systematically accounts for both impact and feasibility.
It works to prevent false negatives, which squander opportunities and false positives which waste resources.
Dr. BJ Fogg is the founding Director of the Behavior Design Lab at Stanford University, where he directs research and innovation that helps millions of people improve their lives. His seminal book, Persuasive Technology: Using Computers to Change What We Think and Do, about how computers can be designed to influence attitudes and behaviors, together with his early innovations, inspired an annual global academic conference on the topic. Heralded as a thought leader and a “New Guru You Should Know” by Fortune Magazine, his research and innovation has been cited over 20,000 times. BJ’s Stanford students have gone on to co-found Instagram, as well as launch a global movement focusing on “time well spent” and the Center for Humane Technology. BJ is also the New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything.
BD3 Partners
Andrea Spyros
Andrea Spyros works with organizations to retain their best employees and build a culture of resilience and well-being because leaders need to be well to lead well. She brings the full range of her expertise to clients like Egencia, Pepsi and Thrive Global. Andrea partners with Dr. Shabnam Das Kar hosting The Brain Podcast to bring a practical, holistic approach and actionable insights so leaders can think more clearly, have more energy and prevent dementia. In her forthcoming podcast, Breaking Travel, she shares the secrets to designing products and services customers love to use and systems that truly empower teams to shine. When she’s not standing on a stage she’s probably dropping the needle on some vinyl and looking for the next great band. (She’s all in for concerts, but you won’t find her at Burning Man.)
Nancy DeFina
Nancy DeFina is a Behavior Design™ specialist who works with organizations that want to empower people in making positive and lasting change. With a background and degrees in Museology and Non-Profit Administration, Nancy understands the importance of optimizing for success when making decisions: organizations with limited resources cannot afford missteps. But wasting time, money and energy on bad ideas doesn’t serve any organization. Trained by Dr. BJ Fogg, founder of the Stanford Behavior Design Lab, Nancy employs his scientific models and methods to systematically select, design, and test the right behaviors so businesses can gain clarity and focus on what matters most. When not leading teams in Behavior Design,™ you can find Nancy in the dance studio endlessly rehearsing for her next tap performance or out on the trail, running her daily 5k.