BD3 Press Kit
About BD3
We came together as procrastinators and ended up world-class experts in behavior.
BD3 Solutions is a Behavior Design consulting firm. We focus on guiding leaders and teams to engage all stakeholders to work together to design better programs and services that serve humanity. We help them do what they want to do better and faster.
Like many people these days, we met online. Instead of filling out profiles and posting selfies, we connected over our shared nerdiness when Stanford behavior scientist, Dr. BJ Fogg, hosted his 2020 book launch for New York Times Best-seller, Tiny Habits. We began working together to solve procrastination using his models and methods. (We solved it by the way!) We ended up studying with Dr. Fogg, certifying in his ground-breaking behavior change methods. Now, we are currently part of his Tiny Habits Leadership team and charter members of his Expert Forum.
Across our careers, we've witnessed organizations, both big and small, spend thousands of dollars to try to reach business objectives only to fail. Why? They lack a system based on how human psychology really works, a process that makes change easier, and tools that don't rely on guesswork or faulty principles. We are exhausted by seeing organizations wasting financial and human capital by relying on guesswork or top-down decision-making that continually misses the mark.
Since 2020, rapidly changing business environments, the way consumers engage with companies, and the way people want to work confirm that business as usual no longer works. It's time for business un-usual. BD3 Solutions revolutionizes the way your teams work together, the way decisions are made, and the way outcomes are realized.
Interview/Podcast Topics
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BD3 Partners
Andrea Spyros
Andrea Spyros works with organizations to retain their best employees and build a culture of resilience and well-being because leaders need to be well to lead well. She brings the full range of her expertise to clients like Egencia, Pepsi, and Thrive Global. Andrea partners with Dr. Shabnam Das Kar, hosting The Brain Podcast to bring a practical, holistic approach and actionable insights so leaders can think more clearly, have more energy, and prevent dementia. When she’s not standing on a stage, she’s probably dropping the needle on some vinyl and looking for the next great band. (She’s all in for concerts, but you won’t find her at Burning Man.)
Nancy DeFina
Nancy DeFina is a Behavior Design specialist who works with organizations that want to empower people in making positive and lasting change. With a background and degrees in Museology and Non-Profit Administration, Nancy understands the importance of optimizing for success when making decisions: organizations with limited resources cannot afford missteps. But wasting time, money and energy on bad ideas doesn’t serve any organization. Trained by Dr. BJ Fogg, founder of the Stanford Behavior Design Lab, Nancy employs his scientific models and methods to systematically select, design, and test the right behaviors so businesses can gain clarity and focus on what matters most. When not leading teams in Behavior Design,™ you can find Nancy in the dance studio endlessly rehearsing for her next tap performance or out on the trail, running her daily 5k.
Habits for Maximizing Productivity
Possible Episode Headlines:
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Tiny Habits, Big Wins: The Secret to Skyrocketing Productivity
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From Chaos to Control: Designing Habits That Maximize Your Time
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Habit Hacking Your Workday: Simple Strategies for Peak Performance
Suggested Interview Questions:
1. You say you’re starting a Productivity Revolution. How can people be more productive at work?
Andrea and Nancy will discuss what it really means to be productive and share what to do to find clarity around your productivity goals.
Key takeaway: Specificity changes behavior.
2. Are there any specific productivity habits that work for everyone?
Andrea and Nancy will talk about how the one-size-fits-all idea is a myth and share the best way to identify productivity habits that will work for you.
Key takeaway: Matching yourself to habits you can get yourself to do will always be more effective than the latest productivity hack.
3. That sounds really different from what other people who talk about habits are saying. How does your methodology differ from other popular approaches?
Andrea and Nancy will talk about common myths and misconceptions about habit formation such as repetition and frequency create habits, and how the Tiny Habits® method is backed by the latest scientific research.
Key takeaway: Emotions create habits.
4. Can you explain more about the Tiny Habits® method and why it’s so powerful?
Andrea and Nancy will share the scientific process that has helped 150,000+ people form habits fast that last.
Key takeaway: Celebration is the key to forming habits fast that last.
5. How can doing something as small as deleting one email or closing one tab really lead to greater productivity?
Andrea and Nancy will share how people discount the power of habits to make big changes and how designing for consistency and automaticity is the key.
Key takeaway: Don’t start small, go Tiny!
6. So many people quit doing habits after a while, how do people stay motivated?
Andrea and Nancy will discuss how motivation naturally fluctuates, how to maximize it and how people can set themselves up for success by creating environmental change.
Key takeaway: Harness high motivation and leverage low motivation to keep going.
7. How do you handle procrastination?
Like habit formation, procrastination involves emotions. Andrea and Nancy will discuss the Three Hidden Knots you need to untangle in order to minimize procrastination.
Key takeaway: Procrastination is about emotion management, not time management.
8. Distractivities™ is a fun word. How do you manage them?
Andrea and Nancy share a simple shift, rooted in behavior science, that can derail Distractivites.
Key takeaway: Creating a tiny bit of friction can be a game-changer when it comes to Distractivities, and ultimately your productivity.
9. In wrapping up, is there anything else our listeners need to know about habit formation?
Having a mindset of play and experimentation is one key to your success. Andrea and Nancy will share an easy way to help listeners get moving and experience themselves as someone who can change.
Key takeaway: Tiny Habits® gives you hope and proof that you can change.
Untangling Procrastination™
Possible Episode Headlines:
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Untangling Procrastination: Unlocking Your Productivity Potential
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From Stuck to Started: Untangling Procrastination's Knots
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Untangling Procrastination: Why You Don't Need More Willpower--Just Better Tools
Episode Introduction and Outline:
Suggested Interview Questions:
1. Just so we’re all on the same page, you have a unique definition of procrastination. Can you share that?
Andrea and Nancy share their definition of procrastination. Their new perspective reframes how listeners approach procrastination, which can free them from the feelings of guilt and shame that often accompany it.
Key takeaway: Procrastination isn’t defined by what you’re doing—it’s defined by how you’re feeling.
2. What is the Procrastination Cycle™? Tell us more.
Andrea and Nancy will discuss the true cause of procrastination, explain the Procrastination Cycle, and the encouraging truth: listeners can stop using time management tools to solve a problem rooted in emotions.
Key takeaway: Procrastination is about emotion management, not time management.
3. OK, so how do you break free from the Procrastination Cycle?
Andrea and Nancy will introduce the concept of Untangling Procrastination™ rather than trying to “break the cycle.” Untangling is not about applying force or fixing everything at once–it’s about loosening what’s stuck one knot at a time.
Key takeaway: Procrastination isn’t a character flaw or moral failing, it is just a knot that needs to be untangled.
4. You say there are Three Hidden Knots that need to be untangled. What are they?
Andrea and Nancy will reveal the Three Hidden Knots that keep people tangled in the Procrastination Cycle: kNot Actions, Distractivities, and Judgments.
Key takeaway: When you address the Three Hidden Knots you can begin to untangle yourself from the Procrastination Cycle.
5. Ooh! I want that. Tell us about your tools!
Andrea and Nancy will explain how Untangling Procrastination is rooted in the Tiny Habits® Method and share Tiny Habit Recipes that listeners can use right away to Untangle Procrastination.
Key takeaway: It's not about forcing yourself to do things—it’s about making it easier to succeed. And when success feels easy, change sticks.
6. That sounds great, but how can something so tiny make a difference?
Andrea and Nancy explain that in behavior science, tiny is strategic—not trivial. Tiny actions help people move forward without triggering overwhelm or resistance. By starting tiny, people can break through the stuckness of procrastination and begin to see real progress.
Key takeaway: Small is the strategy. Tiny is transformative.
7. You said Celebration is the Secret Sauce of the Tiny Habits Method, what’s that about?
Andrea and Nancy reveal that emotion, not repetition, is the key to forming habits. Since procrastination is about emotion management, celebration can help in the untangling process.
Key takeaway: Emotions create habits. Celebration is an emotional management tool that brings it all together.
8. A lot of people feel frustrated or even ashamed when they procrastinate. What would you say to help someone go from stuck to started?
Andrea and Nancy will remind listeners that procrastination is a human experience. Beating yourself up doesn’t make it easier to take action; it actually keeps you stuck. By using our Untangling Procrastination tools, you can work with your behavior, not work against yourself.
Key takeaway: Remember: You change best by feeling good, not by feeling bad.
Behavior Design Basics
Possible Episode Headlines:
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Adapting to Business UNusual: Embracing Change for Competitive Advantage
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Designing for Success: The Superpowers of Behavior Design
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From Meetings to Action: The Science of Swift Decision-Making
Suggested Interview Questions:
1. Many teams struggle to work together - especially because employees are often given conflicting directives. Is there any hope besides firing all the crappy bosses? :)
Andrea and Nancy will share a process that assures all voices are heard and valued and that no one hogs the stage. Teams reach consensus in a way that cuts hierarchy, creates inclusion and psychological safety.
Key takeaway: All voices are heard (even the crappy bosses!).
2. It takes most companies months or years to go from ideas to implementation. You say you can shorten that to one afternoon. What’s your secret? How do you do that in just a few hours?
Andrea and Nancy will share about our revolutionary, science-based system of Fogg Behavior Design that can help even the most diverse and disjointed of teams create consensus and work well together, so they are not stuck in meeting hell.
Key takeaway: Get out of meetings and into action.
3. How should companies decide which ideas to go with? Is there a formula, or is it just throwing stuff against a wall and seeing what sticks?
Andrea and Nancy share how our system generates more and better ideas and sorts them so that the most effective and most feasible ones rise to the top and create the most impact for their customers.
Key takeaway: Elevate effective, feasible ideas.
4. You challenge organizations to adopt better decision-making processes. How do you help them gain clarity when it comes to high-stakes decisions?
When the stakes are high, you cannot afford to waste time and resources on the wrong thing. Andrea and Nancy share how our method aligns authority and decision-making and removes guesswork.
Key takeaway: We revolutionize the way decisions are made.
5. Companies have been doing business the same way for a long time, why change from the tried, true, and traditional?
Andrea and Nancy explain how all the upheaval in the workplace recently and changes in how business is getting done, demand a new way of doing business. Consumers are interacting with companies in a myriad of new ways and those same companies want to maximize their reach and engagement. The companies that succeed in pivoting now will have a leading-edge/competitive advantage going forward.
Key takeaway: Business UNusual is the new business AS usual.
6. Companies want engaging products and services. What should designers do first when creating a program or service that customers love to use again and again?
Andrea and Nancy talk about the superpowers that the maxims of Fogg Behavior Design give to companies and the people they serve.
Key takeaway: Help people do what they want to do and feel successful.