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BD3 Press Kit

About BD3

We came together as procrastinators and ended up world-class experts in behavior.

BD3 Solutions is a Behavior Design™ consulting firm. We focus on guiding leaders and teams to engage all stakeholders to work together to design better programs and services that serve humanity. We help them do what they want to do better and faster.


Like many people these days, we met online. Instead of filling out profiles and posting selfies, we connected over our shared nerdiness when Stanford behavior scientist, Dr. BJ Fogg, hosted his 2020 book launch for New York Times Bestseller, Tiny Habits. We began working together to solve procrastination using his models and methods. (We solved it by the way!) We ended up studying and working with Dr. Fogg, becoming certified in his ground-breaking behavior change methods.

Across our careers, we've witnessed organizations, both big and small, spend thousands of dollars to try to reach business objectives only to fail. Why? They lack a system based on how human psychology really works, a process that makes change easier, and tools that don't rely on guesswork or faulty principles. We are exhausted by seeing organizations wasting financial and human capital by relying on guesswork or top-down decision-making that continually misses the mark.

Since 2020, rapidly changing business environments, the way consumers engage with companies, and the way people want to work confirm that business as usual no longer works. It's time for business un-usual. BD3 Solutions revolutionizes the way your teams work together, the way decisions are made and the way outcomes are realized.

Possible Episode Headlines

  • Procrastinate Later! Get Stuff Done Now!

  • From Struggle to Strength: Untangling Procrastination's Knots

  • Untangling Procrastination: Take on Tomorrow's Tasks Today!

  • Untangling Procrastination: Designing Habits for Success

  • Reclaim Tomorrow! Overcoming Procrastination’s Hold

Logos and Headshots

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Suggested Interview Questions

1. You say people aren’t procrastinating as much as they think they are. How can that be?


Nancy and Andy will share a helpful definition of procrastination that will set you free from shame, blame, guilt and overwhelm.

Key takeaway: You’re not procrastinating as much as you think you are, so stop beating yourself up!

2. There are so many books, apps, and tracker tools out there, what makes Untangling Procrastination different?


Nancy and Andy share why those tools don’t truly address the underlying issue of procrastination and how Untangle Procrastination’s basis in behavior science is the solution.


Key takeaway: Procrastination is not about time management, it’s about emotion management.

3. That’s interesting, how exactly do emotions relate to procrastination?


Nancy and Andy will share the Procrastination Cycle and how to get unstuck.


Key takeaway: Emotions keep you trapped in the Procrastination Cycle.

5. So why do you need to “Untangle” Procrastination?


Nancy and Andy will explain why procrastination is like party lights; when they get tangled you start with the easiest knot first.


Key takeaway: Procrastination and party lights get untangled in the same way and an “untangling” mindset sets you up for success.

4. You've identified 3 Hidden Knots that get people tied up in procrastination. Can you explain more?


Nancy and Andy will share the three specific areas where people get tangled up — Judgments, “kNot Actions” and Distractivities.™ — and what to do about them.


Key takeaway: Being aware of the 3 Hidden Knots is the key to Untangling Procrastination.

6. What is the most unexpected strategy for untangling procrastinating?


Nancy and Andy will share how celebrating success is the ticket off the Procrastination Cycle, the antidote for the negative emotions caused by procrastination, and the way to restore your executive function so you can get back on track.


Key takeaway: Celebration is the counterintuitive strategy for success.

Our Team

BD3 Partners

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Andrea Spyros

Andrea Spyros works with organizations to retain their best employees and build a culture of resilience and well-being because leaders need to be well to lead well. She brings the full range of her expertise to clients like Egencia, Pepsi and Thrive Global. Andrea partners with Dr. Shabnam Das Kar hosting The Brain Podcast to bring a practical, holistic approach and actionable insights so leaders can think more clearly, have more energy and prevent dementia. In her forthcoming podcast, Breaking Travel, she shares the secrets to designing products and services customers love to use and systems that truly empower teams to shine. When she’s not standing on a stage she’s probably dropping the needle on some vinyl and looking for the next great band. (She’s all in for concerts, but you won’t find her at Burning Man.)

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Nancy DeFina

Nancy DeFina is a Behavior Design™ specialist who works with organizations that want to empower people in making positive and lasting change. With a background and degrees in Museology and Non-Profit Administration, Nancy understands the importance of optimizing for success when making decisions: organizations with limited resources cannot afford missteps. But wasting time, money and energy on bad ideas doesn’t serve any organization. Trained by Dr. BJ Fogg, founder of the Stanford Behavior Design Lab, Nancy employs his scientific models and methods to systematically select, design, and test the right behaviors so businesses can gain clarity and focus on what matters most. When not leading teams in Behavior Design,™ you can find Nancy in the dance studio endlessly rehearsing for her next tap performance or out on the trail, running her daily 5k.

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