What Is Behavior
Design?
Almost every challenge worth solving comes down to behavior.
Whether it's a habit someone is trying to build, a service struggling to keep its users engaged, or a strategy that looks great on paper but stalls in practice, the underlying question is the same: what would make the right behavior happen, and what's quietly making the wrong one happen instead?
Behavior Design provides the models and methods to answer those questions.
Get Better Results with Behavior Design
Our exclusive approach is different from others in the behavioral design space. It’s a practical and game changing method for creating programs and services.
STRUCTURED
STRUCTURED
Remove guesswork and decisions based on intuition. Reach consensus in a way that cuts hierarchy, creates inclusion and psychological safety while giving you loads of time back.
INCLUSIVE
INCLUSIVE
FAST
Methodically select, design, and test the right behaviors so you don’t waste time and resources on the wrong things
all in one afternoon.
FAST
STRUCTURED
Our exclusive approach is different from others in the behavioral design space. It’s a practical and game changing method for creating programs and services.
INCLUSIVE
Remove guesswork and decisions based on intuition. Reach consensus in a way that cuts hierarchy, creates inclusion and psychological safety while giving you loads of time back.
FAST
Methodically select, design, and test the right behaviors so you don’t waste time and resources on the wrong things
all in one afternoon.
Science-based. Developed at Stanford.
1
Change starts sooner.
Small, designed adjustments produce visible results quickly, which builds confidence and momentum to keep going.
Change feels easier. People stop white-knuckling their way through new behaviors. The friction drops.
2
Change lasts.
Because the behavior is built into how life and work already flow, it doesn't depend on motivation to maintain.
3
With Behavior Design
Change doesn't require heroics;
It happens almost by default.
Behavior Design Helps Organizations
Encourages diversity of thought and creativity which leads to greater ownership and commitment and a 26% increase in determining which projects will have the most success.
(J.M. Berg 2016)
ELIMINATE
GROUPTHINK
ELIMINATE
GROUPTHINK
Combines divergent and convergent thinking to increase accuracy in the creation and selection of ideas by 14%.
(J.M. Berg 2016)
IMPROVE
ACCURACY
IMPROVE
ACCURACY
INCREASE
EFFECTIVENESS
Systematically accounts for both impact and feasibility.
It works to prevent false negatives, which squander opportunities and false positives which waste resources.
INCREASE
EFFECTIVENESS
ELIMINATE
GROUPTHINK
Encourages diversity of thought and creativity which leads to greater ownership and commitment and a 26% increase in determining which projects will have the most success.
(J.M. Berg 2016)
IMPROVE
ACCURACY
Combines divergent and convergent thinking to increase accuracy in the creation and selection of ideas by 14%.
(J.M. Berg 2016)
INCREASE
EFFECTIVENESS
Systematically accounts for both impact and feasibility.
It works to prevent false negatives, which squander opportunities and false positives which waste resources.
Create change that holds up to real life.
Dr. BJ Fogg is the founding Director of the Behavior Design Lab at Stanford University, where he directs research and innovation that helps millions of people improve their lives. His seminal book, Persuasive Technology: Using Computers to Change What We Think and Do, about how computers can be designed to influence attitudes and behaviors, together with his early innovations, inspired an annual global academic conference on the topic. Heralded as a thought leader and a “New Guru You Should Know” by Fortune Magazine, his research and innovation has been cited over 20,000 times. BJ’s Stanford students have gone on to co-found Instagram, as well as launch a global movement focusing on “time well spent” and the Center for Humane Technology. BJ is also the New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything.