Sometimes the reason you can't start the new thing isn't that you're procrastinating. It's that you've never taken the old things down. What museum curation taught Nancy about the stuck you can't see.

Every partnership has an origin story. Ours began when Dr. BJ Fogg's book Tiny Habits, The Small Changes That Change Everything came out in 2020. We were two strangers showing up for the same book club where he shared a vision that lit something up in both of us. Here's how that vision became BD3 Solutions and a belief that's been driving our work ever since.

Nancy used to think her career was a series of detours from art museum curating to behavioral science, with no logic connecting any of it. What she finally understood is that the zigzag was never a detour. It was the quiet, repeated decision about what still belongs.

Nancy has spent her career as an entrepreneur in sales leadership. She never led with her advanced degrees in art history and curating, not wanting her credentials to become a comparison for the salespeople she was developing. She stopped mentioning her Buddhist practice entirely after colleagues were openly rude about it. This is the issue where she stops editing herself. She explains why building habits around goals that don't fit who you are isn't just hard—it's why they r