From Book Club to Business Partners
- BD3 Solutions
- 3 days ago
- 4 min read
How One Book Changed Our Lives
By Andrea Spyros & Nancy DeFina | BD3 Solutions
In 2020, Dr. BJ Fogg, Director of the Stanford Behavior Design Lab, released Tiny Habits: The Small Changes That Change Everything. To celebrate the launch, he invited his email subscribers to a 10-week Live Course. It was part book club, part masterclass. We'd read along, then gather online to hear his deeper insights and ask questions.
For two nerdy people who love behavior change, it was kind of a dream. Neither of us knew the other yet. We'd both shown up for our own reasons.
Before the book
Nancy was training work-from-home entrepreneurs and leading sales teams. Her people were smart, capable, and on their own all day, which is exactly the kind of environment where productivity can easily fall apart. As she likes to say, the siren call of procrastination can be loud when you're left to your own devices. She was looking for something to add to her training toolkit, something that could give her trainees a real system for succeeding more easily and effectively, not just another pep talk about discipline.
Andrea was speaking and consulting in the gift industry, working with retailers, wholesalers, and manufacturers. She saw an opportunity for store owners, sales reps, and teams to be more productive. Getting clear on habits and behavior change helped her finally make sense of why some efforts stuck and others fizzled.
She was also a single parent to two teenagers navigating life, and having been a champion teenage procrastinator herself, she could see how much this work could help them. Once she understood more clearly about behavior, she had the realization that you could actually design for it. If she'd known any of this sooner, it would have saved her years of self-judgment. She didn't want her kids to inherit that same story.
So when BJ's book came out, we both pre-ordered. We both signed up for the Live Course. And we both showed up, week after week, scribbling notes and reading along with thousands of other Habiteers around the world.
The vision that changed everything
Somewhere in those ten weeks, BJ shared a vision that lit something up in both of us. He imagined a future filled with trained coaches applying the Tiny Habits® Method to all kinds of life challenges. Parenting. Brain health. Procrastination. He wanted this work in more hands, helping more people.
Then he made an offer that turned out to be a quiet hinge moment in both our lives. He'd help anyone interested form independent discussion groups around the topics they cared about most.
Several topics were on the table. Only one held the room: procrastination.
About fifteen people raised their hands. Within a few weeks, the group had whittled down to five. We worked together as “The Fab Five” for a few years, meeting regularly, testing ideas, sharing what we were learning. Eventually, the five became two. The others were content with the personal discoveries they'd made along the way and gave us their blessing to continue on our own. The two of us were ready to invest the time and money it would take to bring this work into the world.
That was the moment, though we couldn't have named it then, that BD3 Solutions began to take shape. There was no official launch date. No champagne toast. It was an evolution, born out of a partnership that had already been forming for years.
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What we built along the way
While we were Untangling Procrastination together, we were each going deeper into Dr. Fogg's work in our own ways.
We both became certified in Dr. Fogg's Models and Methods in Behavior Design and the Tiny Habits® Method. As the pandemic reshaped daily life, Andy became a familiar voice on Clubhouse (an innovative social/audio platform that peaked during the pandemic), representing Tiny Habits in chat rooms and live conversations all over the platform. Nancy supported BJ's team behind the scenes, helping deliver live presentations to industry leaders.
Later, we both joined the faculty of the Tiny Habits Academy, training new coaches in the Method. We were also charter members of Dr. Fogg's Expert Forum, an invitation-only community of practitioners working at the leading edge of Behavior Design.
By the time we started officially showing up in the world as BD3 Solutions, we'd already logged years together. Years of asking better questions. Years of testing what works. Years of watching procrastination unravel for ourselves and the people we worked with.
The heartbeat of all of this
Here's the thing we keep coming back to: most people who struggle with procrastination believe, somewhere underneath it all, that something is wrong with them. They're "lazy." They "lack discipline." They "should be able to figure this out." Those judgments feel like truth. They aren't. They're just one of the Three Hidden Knots that keep people stuck, and they happen to be the heaviest one.
Andrea wanted to help her kids see that they weren't intrinsically broken, just facing a problem with a solution. Nancy wanted to give her trainees a system where succeeding felt easier and more available, not like a daily uphill climb. We both walked into that Live Course suspecting the same thing: that millions of people are walking around feeling like there's something fundamentally wrong with them, when really, they just need a different toolkit.
That suspicion became our work. Behavior Design and the Tiny Habits® Method gave us the foundation. Our own deep dive into procrastination became Untangle Procrastination™. And what we now teach is built on one steady idea:
You're not broken. You're designable.
We're so glad we both showed up for that book club.
Andrea Spyros and Nancy DeFina are the founders of BD3 Solutions and creators of Untangle Procrastination™, a science-based program built on methods from the Stanford Behavior Design Lab.
Andrea Spyros and Nancy DeFina are the founders of BD3 Solutions and creators of Untangle Procrastination™, a science-based program built on models and methods from the Stanford Behavior Design Lab.
© 2026 BD3 Solutions | bd3solutions.com/untangleprocrastination Tiny Habits® is a registered trademark of BJ Fogg, PhD
